Photo via F eatheredTar According to new research from IDC Energy Insights, utilities are not even remotely ready for the smart grid particularly when it comes to one vital piece of the puzzle – customer interaction. So far, utilities have been this big, lumbering entity to which you send money every month in order to have your lights stay on, your refrigerator keep cold, your heater to keep you warm. You don’t think about it daily, nor do you call up your utility for a chat often – or at all other than when you’re moving. But with real time pricing and new inte… Read the full story on TreeHugger

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Utilities Poised to Blow It When Smart Grid Rolls Out