While the U.S. Postal Service bleeds red with billions of dollars in financial loses ($3.8 billion in 2008), they keep earning environmental accolades for their green roofs and energy conserving initiatives. Today, some post offices are even LEED certified by the US Green Building Council. As I wrote about last week, the US Postal Service has always been on the leading edge with respect to experimenting with fuel efficient vehicles – even if they’ve been unsuccessful in garnering the widespread adoption of these alternatively fueled vehicles outside their test markets. So what gives? How could the US Postal Service be in such dire straits with all their green initiatives and their “fleet of feet” making deliveries door-to-door on foot? Failing to Adapt to Change This shouldn’t be new news: For years, Americans have been moving away from hard copy to electronic forms of communication. Many of us have gotten fed up with the piles of unwanted mail solicitations and catalogs by the pound by getting our names and addresses on “Do Not Solicit” lists with the Direct Marketing Association . We’ve opted out of banks’ direct marketing schemes for credit cards and insurance. We’ve signed up for electronic bill pay. So, I would have thought that US Postmaster John Potter would have recognized these changes, having grown up with the US Postal Service and having been at the helm since 2001. Read more of this story »

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US Postal Service: Delivering Sustainability?