Timberland Kicks Plastic Bottles Into their Boots, Says ‘Nature Needs Heroes’

Timberland’s Earthkeeper boots use one and a half plastic bottles in each pair. Image courtesy of Timberland. Timberland ‘s latest marketing campaign for their Earthkeepers footwear collection , which uses recycled rubber and recycled PET (one and a half plastic bottles are used in each pair of Earthkeepers™ boots), asks consumers to consider how they can be “heroes” for the great outdoors–hence it’s name: “Nature Needs Heroes.” To kick off the campaign and showc… Read the full story on TreeHugger

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Timberland Kicks Plastic Bottles Into their Boots, Says ‘Nature Needs Heroes’