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Laundry’s Dirty Secret: The Overdose Dilemma
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Last updated: Friday, February 5, 2010

Photo: Method Guest contributor Adam Lowry is the founder of Method. I blog here about design as intention, which is to say that if you broaden your design intention to include social and environmental factors, your designs can become transformational. Examining typical laundry packaging from this design perspective provides interesting insight. If you ask what is the intention of the design of a typical laundry package, the answer is clear: Big detergent jugs are designed to get us to use more. They are a symbol of bigger-is-better wastefulness. The laundry jug is the SUV of consumer p… Read the full story on TreeHugger

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Laundry’s Dirty Secret: The Overdose Dilemma

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